PostHog

Product Analytics with PostHog

PostHog is a powerful, open-source product analytics platform that helps you understand how visitors interact with your directory. Connect PostHog to get deep insights into user behavior, funnels, and engagement.

Key Features

• Event Tracking — Automatically capture page views, clicks, and custom events across your entire directory without writing code.
• Session Recordings — Watch real visitor sessions to see exactly how people browse, search, and interact with your listings.
• Funnels & Paths — Understand how visitors navigate through your directory, from landing page to listing views and submissions.
• Feature Flags — Roll out changes gradually and measure their impact on user behavior.
• Heatmaps — See where visitors click and scroll on your directory pages.

How to Set Up

1. Go to Settings → Analytics in your directory dashboard.
2. Paste your PostHog tracking snippet into the Analytics Code field.
3. PostHog will start collecting data immediately across all your directory pages.

Why PostHog

PostHog offers a generous free tier and can be self-hosted for full data control. It gives you the same level of analytics as premium tools like Mixpanel or Amplitude, with the flexibility of open-source software.